Josh and I are in full swing to get our very first business underway. We're really excited about it because it's something I've personally had experience with, the product Josh can't get enough of, and it's a small, tangible business for our first venture. Mini donuts! Those of you from Minnesota who have ever been to the great State Fair have probably gotten your grubby little hands on these babies. They're a proven hit. The aroma draws you in, the action of the machine is comical and the fresh product melts in your mouth.
Right now we're in the process of putting together our business plan. It's our intention to have as much as we can finished and ready to go before we move to Washington so we can hit the ground running. We'll start with festivals and fairs but expand to private functions like weddings, birthday parties, grand openings, etc. The possibilities are endless.
However, the one thing that's keeping me up at night is trying to come up with a sweet name. This is where I'm hoping for a little inspiration from you!!
Let me tell you what kind of theme we're shootin' for here:
Our concept revolves around the fact that back in the day, before we knew all the nutritional information about this and that and what certain things did and didn't do to our bodies (or minds); if it tasted good, we ate it! If it made us feel good, we did it! The things that used to make us feel good, or give us pleasure don't do the trick anymore because we're riddled with guilt, "This is going straight to my thighs." Or, "This playground has tiny rocks? What!? Where's the toxic-free matting?" Please. Get over it. Enjoy. Think like a kid again and take back the treats and experiences that made you smile.
With that said, our concept embraces treating yourself, not gorging yourself. It embraces simple pleasures from a forgotten era.
Think, 1950's, "Hey, Pop! It's a tiny donut!" This is the kind of humor we'd like to incorporate into the name and brand as well.
We really look forward to hearing your ideas!!!! Remember; good old days and humor.
Love,
Josh and Molly
No comments:
Post a Comment